There are reams of strategies to improve user satisfaction, such as those employed in the design of the Motivational User Interface (the moodies, see Millard, Hole and Crowle, 1999). Whilst people normally hope for the Efficiency/Productivity and even Enjoying/ Acceptance modes of interacting with systems, the challenge is to evoke the Ambition/Curiosity mode which produces more skilled and competent users and may lead the user toward a better interaction and hopefully even the experience of flow (Sharafi et al., 2006). This could be achieved by turning boring tasks into enjoyable challenges, giving users the possibility to grow or compete, or empowering users to perform sophisticated tasks and as a consequence gain social appreciation.

In this workshop, we aim to improve the understanding of how to design systematically for intrinsic motivation. For example we are interested in an exchange of approaches, principles, patterns, ideas and applications or case studies, which attempt to engage users and to stimulate personal growth and change. A condensed summary of the existing design knowledge in that area will facilitate the transfer of engaging design principles to business and work related software.