Marc Hassenzahl

Marc Hassenzahl is junior professor for Economic Psychology at University of Koblenz-Landau in Germany. His major research interests are usability engineering, user experience, aesthetics, and hedonic versus utilitarian qualities in products. Specifically, he studies affective and motivational aspects of interactive technologies (and other products) and their effects on product satisfaction judgments, buying/selling prices or inference processes.

Marc Hassenzahl
University of Koblenz-Landau
Fortstraße 7, 76829 Landau, Germany
hassenzahl@uni-landau.de